GoKawiilThese Doritos have eight extra grams of protein, but you’d be hard-pressed to taste the difference. For the past several months, the food scientists at PepsiCo have been working overtime to dream up new products that meet young consumers’ health and wellness demands. First, there was a new Starbucks coffee protein drink. Then, there were dustless Cheetos. And now, the company’s latest innovation is Doritos Protein.
How PepsiCo designed its new protein Doritos to look and taste like the real thing
Why This Matters
PepsiCo's development of protein-enhanced Doritos signifies a major step in the food industry’s shift toward healthier snack options that do not compromise on taste. This innovation caters to health-conscious consumers while maintaining the familiar flavor and appearance of traditional snacks, potentially influencing future product development across the industry.
Key Takeaways
- PepsiCo introduces protein-rich Doritos that taste and look like the original.
- The company is focusing on health-conscious consumers with innovative snack options.
- This development signals a broader industry trend toward functional, wellness-oriented foods.
Get alerts for these topics