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After weeks of speculation and early leaks from members of Amazon's Seller Central platform, and a confirmation of its return last week, Amazon's Big Spring Sale is finally back. The sale begins this week on March 25 and will run through March 31, following the end of the UK version of the sale earlier this month.
Also: The best Amazon Spring Sale deals: Live
In its mid-March release, Amazon detailed plenty of savings ready to spring. Shoppers can expect deals across popular categories, including fashion and beauty, outdoor, and more. The sale will feature discounts of up to 40% off (or more) select items across these categories and will include refreshed daily deal drops so customers can snag deals from top brands. New this year are three new "Top 100+" deals lists, incorporating curated collections of seasonal picks: one overall, one in health and wellness, and one for spring favorites. The retailer will also share doorbuster deals starting at 40% off across fashion, beauty, electronics, and more.
Amazon specified a few key categories customers can shop, like up to 50% off Amazon Outlet, up to 40% off Easter, up to 35% off kitchen, up to 25% off home, up to 30% off lawn & garden, and even up to 25% off grocery. Plus, if you're looking to start shopping right now, Amazon dropped a few early offers as well as activated its live event page. Shop 50% off the Fire TV Remote, 62% off Carrera Smart Glasses, 55% off the Fire TV Stick 4k and more. You can shop more exclusive offers at amazon.com/bigspringsale.
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As ZDNET's deal connoisseur, I'll be using my extensive hands-on tech experience and seasoned commerce skills to cover upcoming sales and deals. I break down everything you need to know to shop like a pro any time of the year -- plus all of the details about Amazon's Big Spring Sale -- which kicks off this week. Happy shopping!
When does the Amazon Spring Sale start?
Amazon's Big Spring sale starts in the US on Wednesday, March 25, 2026, and ends Tuesday, March 31, 2026.
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