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The Best Early Prime Day Deals Ahead of Amazon’s Second Sale (2026)

2026-09-19 | original

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Why This Matters

This story matters because Amazon's Prime Big Deal Days (Oct 6-7) offer consumers a chance to buy tech products that have been vetted and tested by WIRED's reviewers, ensuring genuine value rather than inflated 'discounts.' It highlights how deal events increasingly shape consumer electronics purchasing decisions ahead of the holiday season.

Key Takeaways

Amazon's second major sale of the year, Prime Big Deal Days, runs October 6-7, 2026, with early deals already live.
WIRED highlights the Google Pixel 10a at $424 (down from $499) as a standout deal, citing strong cameras, performance, and long software support.
Coverage will continue through Black Friday and Cyber Monday, giving consumers ongoing guidance on trustworthy tech and home deals.

Worth a Look

Google Pixel 10a — The Pixel 10a is the deal the article highlights front and center, and for good reason—it delivers excellent cameras, smooth performance, and years of software updates at a budget-friendly price. If you're hunting for Prime Day tech deals, this is one of the smartest picks to snag right now.

See Google Pixel 10a on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Amazon Prime Day deals are back, baby. The second sale of the year is officially dubbed Prime Big Deal Days and will arrive on October 6 and 7. However, early deals have already started, and I've been using my 13 years of deal-hunting experience to find true discounts on the gadgets and gear the WIRED Reviews team has hand-tested and would recommend to our friends. Below, you'll find the best early deals we've sleuthed so far. We'll be covering deals throughout the event and beyond. all the way through Black Friday and Cyber Monday.

Featured Prime Day Deal Google Pixel 10a $ 499 $ 424

Don't miss our list of Prime Day tips put together by yours truly, plus our guide to Amazon Prime benefits you might be forgetting to use.

WIRED Featured Deals

Table of Contents AccordionItemContainerButton LargeChevron Best Tech Deals

Best Home Deals

Best Tech Deals

The Google Pixel 10a is our favorite Android phone overall, partially because it's cheap. The low price comes with a ton of value, from the slick performance and powerful cameras to the years of software and security updates.

Explore topics: prime day deals prime big deal days amazon google pixel 10a black friday cyber monday