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X moves the ashes of TweetDeck behind its $40 Premium+ subscription

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Why This Matters

The removal of TweetDeck (now X Pro) from the standard Premium subscription and its exclusive placement behind the $40 Premium+ tier highlights a shift towards more costly, tiered access for essential social media tools. This change impacts users who relied on X Pro for managing multiple feeds, potentially increasing costs and reducing accessibility for casual or smaller-scale users. The move underscores ongoing monetization strategies within the social media industry, emphasizing the importance of understanding subscription tiers and their evolving features.

Key Takeaways

X Pro, the feature most users would recognize as TweetDeck, has been removed as a benefit of the social network's Premium subscription. It is now only part of the Premium+ tier, which costs $40 a month.

TweetDeck was rebranded to X Pro in 2023 following Elon Musk's renaming of Twitter to X. It became a subscription feature shortly after. The tool offered a popular interface for showing multiple timelines, feeds and lists in a single interface.

Engadget staffers using X Pro at the Premium level didn't find any advanced notice that the feature would be changing subscription tiers, so people may be in for an unpleasant surprise when they next go to access their accounts. The feature appears to be gone no matter when you last paid up for the service, which might feel pretty scummy for people who just re-upped to have such a key feature lost.

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At least some of the X support documentation currently describes X Pro as only available under Premium+. It's listed as such under the help center page listing different X Premium plan benefits, but at the time of publish, there's currently no mention of the limitation on the dedicated X Pro page. Here's what Grok had to say when a confused subscriber asked about the change: