GoKawiilMarketers have a growth opportunity with this increasing, overlooked segment. There’s a tremendous, ageless opportunity hiding in plain sight, but marketers need to look through a different lens to see it. Right now, there are some 35 million U.S. empty nester women, as I calculate it, and a growing percentage of them are single. They aren’t retreating into rest and relaxation; they are stepping out to exult in activities they finally have the time, money, and motivation to pursue.
Empty nester women: The new targeting market?
Why This Matters
The rise of empty nester women represents a significant and largely untapped market for the tech industry, offering opportunities for targeted products and services. Recognizing this demographic shift can help companies innovate and better serve a diverse, active segment of consumers. This trend underscores the importance of inclusive marketing strategies that adapt to evolving life stages and lifestyles.
Key Takeaways
- There are approximately 35 million empty nester women in the U.S., many of whom are single.
- This demographic is increasingly active and seeking new pursuits, not retreating from engagement.
- Marketers should adopt new perspectives to effectively target and serve this growing, overlooked segment.
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