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Key Takeaways In under 10 focused hours, founders can sharpen positioning, audit recent deals, script calls, fix follow-up, build simple collateral, define ideal client filters and track weekly metrics.
These tips will help transform sales from a reactive and emotional process into one that’s consistent and predictable.
Most small businesses do not have a sales problem, even when they feel they might.
Every day, I see founders jump straight to “we need a new CRM” or “we need to hire a salesperson” when revenue feels inconsistent. Before you do that, I strongly recommend you take a look at your sales fundamentals first.
And my bet is that you can fix most of that in under 10 focused hours.
Here’s how.
1. Spend two hours tightening your positioning
Before you touch your pipeline, look at your messaging. If your sales conversations feel long, confusing or price-sensitive, your positioning could likely use a refresh.
Open a blank doc and answer these questions:
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