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Key Takeaways Keep your subject lines snappy, simple and straightforward.
Keep the content of your emails short and simple.
Include a clear call to action at the end of the email.
Include case studies or testimonials to build credibility and trust.
Keep the conversation going offline, where it can’t be missed.
Imagine you’re walking through a crowded market with tents full of vendors trying to lure you in to browse their wares. If hundreds of sellers were trying to win your attention, what would make you stop walking and enter a tent?
Would it be the line “Look at this, it’s 50% off!” or “Come into my shop, and I’ll give you a free gift?”
The email inbox is much like a full bazaar that’s hard to navigate when so many businesses are screaming for your attention. Recent research reveals that the number of emails sent and received globally has increased every year since 2017, totaling a 33.9% increase. And in another study, respondents ranked email as the most annoying marketing channel.
Personally, I agree that sorting through hundreds of emails every day is a drag. However, email’s utility for fast communication is undeniable, so it isn’t going anywhere.
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