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Key Takeaways Personalization requires data, so track and organize your contacts.
Personalization starts with meeting prospects where they are.
Simplify your personalization process using automation technology.
It’s 6 p.m. on a Tuesday, and you just got home. Toto, your dog, jumps up to greet you, and you think, “Wow, Toto needs a bath and a trim.” But then you’re on to the next thing, because dinner needs prepping, your kids are coming at you with weekend plans already, and — as we all know — life is busy.
Two days later, a postcard arrives that says, “It’s time for Toto’s next grooming appointment!” On the card is a QR code to scan to schedule his appointment.
Are you booking the appointment? I know I am — that reminder just made my life easier.
And that’s the power of personalized, highly relevant marketing.
The problem is nearly 4 in 5 marketers (78%) say they need more personalized content than they’re able to produce. Most businesses don’t fail at personalization because they don’t care or aren’t informed. They fail because personalization is time-consuming, operationally messy and hard to sustain.
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