GoKawiilThe two legacy brands opened up about their strategy in a discussion with Fast Company at SXSW. It might not seem like the maker of lawn and garden products and a skincare and cosmetics company have much in common. But both ScottsMiracle-Gro and Clinique have recognized that people are likely to seek out advice online these days, which is why they’re meeting consumers where they are with educational resources.
How marketing leaders at Clinique and ScottsMiracle-Gro are meeting consumers where they are online—and in AI
Why This Matters
This article highlights how legacy brands like Clinique and ScottsMiracle-Gro are leveraging online platforms and AI to connect with consumers through educational content. Their strategies reflect a broader industry shift towards digital engagement and personalized experiences, which are crucial for staying competitive in today's tech-driven market. This approach benefits both consumers seeking trusted advice and brands aiming to build stronger relationships in the digital age.
Key Takeaways
- Brands are increasingly using online platforms to engage consumers with educational content.
- Clinique and ScottsMiracle-Gro are integrating AI to enhance personalized experiences.
- Meeting consumers where they are online is vital for maintaining relevance and competitive advantage.
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