Inside Google’s plan to take on the world’s fastest growing smartphone market
Published on: 2025-07-16 04:14:23
C. Scott Brown / Android Authority
Google’s Pixel smartphones are the gold standard for a pure Android experience and are packed with the best features the company has to offer. But despite their strengths and obvious appeal, Pixel devices haven’t attained household-name status, trailing well behind Apple, Samsung, and Motorola in the US market. That said, Google has been quietly gaining ground in select markets. Take Japan, for instance, where Pixel has rapidly climbed to become the third-largest smartphone brand. It’s an impressive feat — one that Google now hopes to replicate in the world’s fastest-growing smartphone market.
On the sidelines of MWC 2025, I had the opportunity to sit down with Mike Abary, Vice President of Devices & Services Business, APAC at Google. Our conversation delved into Google’s ambitious push into India’s premium smartphone market and how it plans to convince people in the country to look beyond Chinese phone makers as well as Samsung and Apple.
A strong
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