Skip to content
Tech News
← Back to articles

Apple TV 4K might break a record no one wants to see happen

read original get Apple TV 4K → more articles
Why This Matters

The Apple TV 4K faces a prolonged period without a hardware update, potentially setting a new record for the longest time between releases. This delay could impact consumer expectations and market competitiveness, especially as Apple prepares for a new model possibly tied to an AI software update. The situation highlights the importance of timely hardware refreshes in maintaining consumer interest and industry relevance.

Key Takeaways

It makes sense that Apple TV 4K customers are vocal about the lack of new hardware. The current set-top box, introduced in 2022, runs the risk of breaking a record no one wants to see happen.

A new Apple TV 4K is expected in 2026

The good news is that Apple reportedly has a new Apple TV 4K ready to go.

The bad news? Apple might be waiting for an AI-related software update before releasing it. That might mean tvOS 27 in the fall.

If that happens, the current Apple TV 4K hardware will set a new record for the longest-selling version of the product between updates.

As of April 1, it’s been 1,244 days since the current Apple TV 4K was released.

Meanwhile, Apple continues to update the current Apple TV 4K hardware with new features.

The original Apple TV 4K holds the current record

If Apple doesn’t release a new Apple TV 4K by July 4, the current A15 Bionic Apple TV 4K from 2022 will become the longest-selling version between updates.

That would break the existing record set by the A10X Fusion model from 2017.

... continue reading