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Leaker says there’s no back to black for the iPhone 18 Pro

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Why This Matters

The decision to omit a black finish for the iPhone 18 Pro reflects Apple's continued focus on bold, distinctive color options that appeal to consumers and reinforce its premium brand image. This trend highlights how Apple prioritizes visual differentiation and market preferences over traditional color choices, impacting both consumer choices and industry design standards.

Key Takeaways

Apple disappointed some when it launched the iPhone 17 Pro without the option to buy it in a black finish. The flagship iPhone is only available in blue, orange, or silver.

A leaker with a decent track record says that anyone hoping this would change with the iPhone 18 Pro is going to be disappointed …

Apple had a huge success with a bold color choice for the iPhone 17 Pro lineup. Cosmic Orange seems to have been the most popular color, with some suggesting that it was key to Apple having its best ever fiscal quarter following the launch. The orange effect was particularly strong in China.

Analysts said a design refresh for the iPhone 17 range has reinforced Apple’s status-symbol position in China by making the latest handsets more immediately recognisable as new and high-end.

The deep blue colour was also well received, but some were disappointed that there was no black option. Many had hoped this was a temporary aberration on Apple’s part, but leaker Instant Digital says not.

It seems that the black of the iPhone 18 Pro has been cut again. Uncomfortable.

There’s no word on the colors Apple has chosen for this year’s iPhone lineup.