GoKawiilSamsung has opened its gallery of new Art TVs, which includes updated versions of the Frame and Frame Pro. One of the biggest changes is that the base model gets rid of the separate connect box. Both models will be available in sizes between 55 and 85 inches.
The Frame in 2026 has its connections built in, unlike previous versions that had a break-out box connected by a thin cable. The set includes a Slim Fit Wall Mount which lets you fold the TV up on a hinge to connect new devices.
Meanwhile, the Frame Pro still includes a Wireless One Connect Box which can transmit up to 30 feet away. The television also includes a Neo QLED 4K display for "even brighter colors, sharper contrast and deeper blacks."
The Frame Pro starts at $2,000 Samsung
Both 4K models include upgraded Glare Free technology for improved performance in a lit room, and this matte surface is also intended to make artwork look more realistic.
At the core of their appeal, the Frame models support Samsung's Art Store with over 5,000 artworks for subscribers, while Art Store Streams gives you access to 30 new curated pieces a month for free. You can further customize these TV by choosing from the range of bezels: modern brown, modern teak, modern white or sand gold metal.
The TVs also boast AI Sound Controller Pro, which lets you control the volume of voices, music, or background effects, as well as the AI Soccer Mode also found on the Mini LED TVs.
Lastly, the TVs come with One UI Tizen OS, with all of the major streaming services, and as much as seven years of OS updates. For gamers, the Frames sport Motion Xcelerator 144Hz gaming support, and up to 240Hz with a connected PC.
Samsung essentially invented the gallery-style TV, and it has imitators from most competitors, and though the onboard connections of the Frame may turn off some potential buyers, the improved anti-reflective coating may be enough to woo them.
The Frame Pro is rolling out the red carpet at retailers now, while the upriced Frame will be available "later on."