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Key Takeaways Livvy Dunne is shifting from short-term brand deals to long-term partnerships and equity, focusing on ownership and alignment over quick payouts.
She’s using her platform not just to grow her own brand, but to create more opportunities for others — especially female athletes through initiatives like the Livvy Fund.
Former LSU gymnast and internet megastar Livvy Dunne took the social media world by storm during the pandemic, garnering millions of followers and paving the way for college athletes in the NIL era.
Since graduating, she hasn’t missed a step, turning her massive following into major brand partnerships with companies like Vuori, Grubhub and Fanatics, and recently securing a role in the Baywatch reboot. Now, the 23-year-old is entering the next phase of her career — one defined as much by ownership as it is by exposure.
Dunne has been the face of countless brands, but at this stage in her career, her mindset has shifted.
“I really value those longer partnerships,” she tells Entrepreneur. “One-off deals can be great, especially if it’s a product you genuinely love, but long-term relationships show loyalty to the team, the partnership, and the product.”
That doesn’t mean she’s chasing equity in just any brand that comes her way. She’s intentional about aligning with companies she genuinely believes in, a philosophy that is evident in her partnership with the energy drink brand Accelerator Active Energy.
“Accelerator was the first brand I had equity in,” Dunne says. “In a sense, it’s like my baby.”
Image credit: Accelerator Active Energy
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