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Samsung’s Galaxy S27 ‘Pro’ could squeeze in between the Ultra and Plus phones

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Why This Matters

Samsung's upcoming Galaxy S27 lineup, including the new S27 Pro, signifies a strategic move to diversify its flagship offerings and compete more directly with Apple. The inclusion of advanced features like the Privacy Display highlights Samsung's focus on privacy and premium user experience. This development could influence market dynamics and consumer choices in the premium smartphone segment.

Key Takeaways

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Samsung’s S27 lineup, expected next year, might include a new member, the Galaxy S27 Pro, which would be a second premium option between Samsung’s Ultra and Plus models, as first reported by ETNews.

The new Pro model reportedly won’t support the S Pen but will feature Samsung’s Privacy Display, which is currently only available on the Galaxy S26 Ultra. The Privacy Display allows users to limit the viewing angle on their phone so that the content on the screen is only visible when they’re looking directly at it. According to ET News’s sources, Samsung is aiming to launch two phones with this premium display tech in its next-gen lineup, which are presumably the S27 Ultra and the new S27 Pro.

Related Samsung may have canned the S26 Edge

The S27 Pro’s price and other specs are still a mystery, but it could potentially have a smaller display than the Ultra while keeping the Ultra’s premium camera setup, similar to the iPhone Pro that it would be competing with. The addition of the S27 Pro would also bring Samsung’s Galaxy lineup to four flagship models, mirroring Apple’s most recent smartphone slates.