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Tubi App Goes Live in ChatGPT to Give You TV and Movie Recommendations

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Why This Matters

The integration of Tubi's app within ChatGPT marks a significant step in enhancing content discovery through AI-powered conversational interfaces, making it easier for consumers to find personalized TV and movie recommendations. This development underscores the growing role of AI in transforming how users interact with streaming services and access entertainment. For the tech industry, it highlights the increasing importance of seamless AI integrations to improve user experience and engagement.

Key Takeaways

Tubi, the free streaming platform known for its vast library of cult classics and indie movies, has added an app to ChatGPT. You can now use the chatbot to find content recommendations for TV shows and movies on Tubi, the streamer announced on Tuesday.

You may already have your own search strategy when using Tubi, but the addition of the native app within ChatGPT allows you to strike up a conversation and ask for uber-specific, personalized title suggestions. If you see a film or show that captures your interest, you have the option to click "Watch on Tubi" to stream it on a mobile device or the web. In the mood for scary movies about yetis? Use @Tubi for your prompt in the chatbot and request something like, "horror movies with aggressive yetis" and expect to see a selection of titles that fit your wish list.

A glimpse of recommendations that show up when using Tubi's app on ChatGPT. Tubi/Jeffrey Hazelwood/CNET

"Streaming should feel effortless, and as chatbots and AI agents are becoming a common way people navigate the internet, Tubi is expanding its discovery experience to meet viewers in the moment they're expressing intent in their own words," Mike Bidgoli, Tubi's chief of product and technology, said in a statement.

ChatGPT opened its app store this past December. It currently includes apps for Apple Music, Zillow, Spotify and Canva, offering the ability to connect your accounts to search, design or ask for recommendations. Back in 2023, Tubi created its own AI-powered tool called Rabbit AI for mobile users to help audiences find content to watch. The company later shuttered the feature, which used Open AI's Chat GPT-4. With today's launch, it's the first video streaming service to add an app within ChatGPT.

(Disclosure: Ziff Davis, CNET's parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)