After almost twenty years on the platform, EFF is logging off of X. This isn’t a decision we made lightly, but it might be overdue. The math hasn’t worked out for a while now.
The Numbers Aren’t Working Out
We posted to Twitter (now known as X) five to ten times a day in 2018. Those tweets garnered somewhere between 50 and 100 million impressions per month. By 2024, our 2,500 X posts generated around 2 million impressions each month. Last year, our 1,500 posts earned roughly 13 million impressions for the entire year. To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago.
We Expected More
When Elon Musk acquired Twitter in October 2022, EFF was clear about what needed fixing.
We called for:
Transparent content moderation : Publicly shared policies, clear appeals processes, and renewed commitment to the Santa Clara Principles
Real security improvements: I ncluding genuine end-to-end encryption for direct messages
I Greater user control: G iving users and third-party developers the means to control the user experience through filters and interoperability .
... continue reading