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EFF is leaving X

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Why This Matters

The EFF's departure from X highlights the declining effectiveness and relevance of mainstream social media platforms in supporting digital rights and user safety. This move underscores the importance of independent advocacy in a landscape where corporate interests often overshadow user protections, prompting consumers and the industry to reconsider the platforms they rely on and the need for more transparent, secure, and user-controlled digital spaces.

Key Takeaways

After almost twenty years on the platform, EFF is logging off of X. This isn’t a decision we made lightly, but it might be overdue. The math hasn’t worked out for a while now.

The Numbers Aren’t Working Out

We posted to Twitter (now known as X) five to ten times a day in 2018. Those tweets garnered somewhere between 50 and 100 million impressions per month. By 2024, our 2,500 X posts generated around 2 million impressions each month. Last year, our 1,500 posts earned roughly 13 million impressions for the entire year. To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago.

We Expected More

When Elon Musk acquired Twitter in October 2022, EFF was clear about what needed fixing.

We called for:

Transparent content moderation : Publicly shared policies, clear appeals processes, and renewed commitment to the Santa Clara Principles

Real security improvements: I ncluding genuine end-to-end encryption for direct messages

I Greater user control: G iving users and third-party developers the means to control the user experience through filters and interoperability .

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