GoKawiilStartup Operation Bluebird launches rival 'Twitter' site amid unresolved X trademark suit
Operation Bluebird, led by former Twitter legal counsel Stephen Coates, has launched a new social platform at Twitter.now featuring a blue design and bird logo reminiscent of the original Twitter. The launch comes even as a federal judge in Delaware has yet to rule on Elon Musk's request for an injunction in his trademark lawsuit against the group. Coates argues that Musk abandoned the Twitter name and bird logo when he rebranded the company to X in 2022.
GoKawiil's interpretation of the reporting above, not reported fact.
This launch tests the legal boundaries of trademark abandonment, a rarely litigated area that could set precedent for reviving discarded corporate identities. If Operation Bluebird prevails, it may embolden other entrepreneurs to resurrect abandoned brand names once believed off-limits, reshaping how companies think about rebranding risks.
- Operation Bluebird launched Twitter.now before a court ruled on Musk's injunction request.
- The site claims no affiliation with X Corp despite using similar blue branding and bird imagery.
- A preliminary judicial comment suggested X lacked strong evidence of continued trademark use.
Extremely Hardcore by Zoë Schiffer (book) — If the fight over who owns the Twitter name has you curious how we got here, this reported account traces the chaotic transition from Twitter to X under Elon Musk. It's a great companion read while the trademark case plays out in court.
See Extremely Hardcore by Zoë Schiffer (book) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Lawrence Bonk, 2026-08-28
Published there as: “There's a new Twitter in town, even though a judge has yet to rule on a trademark injunction”
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