A group calling itself Operation Bluebird has launched Twitter.now, a social platform that resurrects the old Twitter name and bird logo with some modifications. The founders argue that Elon Musk effectively abandoned the Twitter brand when he renamed the service X, leaving the identity open to reclaim.
fastcompany.com
· 2026-09-01
Operation Bluebird, led by former Twitter legal counsel Stephen Coates, has launched a new social platform at Twitter.now featuring a blue design and bird logo reminiscent of the original Twitter. The launch comes even as a federal judge in Delaware has yet to rule on Elon Musk's request for an injunction in his trademark lawsuit against the group. Coates argues that Musk abandoned the Twitter name and bird logo when he rebranded the company to X in 2022.
engadget.com
· 2026-08-28
A startup called Operation Bluebird, founded partly by former Twitter trademark counsel Stephen Coates, has launched a new social network named Twitter.now. The move follows a lawsuit from X last year, which tried to block the company from using the Twitter name, though Operation Bluebird argued X had abandoned trademarks like 'Twitter' and 'Tweet.' The platform is currently in paid testing at $20 for early access and features an AI trust-scoring system called VERA.
techcrunch.com
· 2026-08-27
Virginia-based Operation Bluebird has launched Twitter.now, a new social network built on the belief that Elon Musk's X Corporation forfeited rights to the Twitter name, logo and 'tweet' terminology when it rebranded in 2022. The move comes despite an ongoing lawsuit X filed against the startup, after a federal judge tentatively suggested from the bench that X may indeed have abandoned those trademarks, though no written ruling has been issued. Cofounder and general counsel Stephen Coates, who held the same role at the original pre-Musk Twitter, said the company has waited long enough and decided to proceed regardless of the pending litigation.
arstechnica.com
· 2026-08-26