GoKawiilStartup revives Twitter branding for new X rival, Twitter.now
A group calling itself Operation Bluebird has launched Twitter.now, a social platform that resurrects the old Twitter name and bird logo with some modifications. The founders argue that Elon Musk effectively abandoned the Twitter brand when he renamed the service X, leaving the identity open to reclaim.
GoKawiil's interpretation of the reporting above, not reported fact.
The move tests how much nostalgia and brand loyalty still exist for Twitter's original identity, which many users still associate with the platform despite years of rebranding under X. It also raises questions about trademark rights and whether reviving discarded branding could invite legal challenges from X Corp.
- Operation Bluebird launched Twitter.now as a new X competitor.
- The platform reuses Twitter's classic name and bird logo, altered slightly.
- The launch banks on lingering user attachment to the pre-Musk Twitter brand.
Source: fastcompany.com, 2026-09-01
Published there as: “The Twitter brand is back. It’s not how you remember it”
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