GoKawiilStubHub has agreed to pay $10 million to settle Federal Trade Commission allegations that the ticket marketplace failed to clearly disclose the full price of tickets.
The federal agency said in a proposed settlement filed on Thursday that StubHub violated the FTC Act and its Rule on Unfair or Deceptive Fees by “deceptively” advertising ticket prices on its website without clearly disclosing upfront what the total cost would be, including all mandatory fees.
In May 2025, the FTC began requiring ticket marketplaces to ensure price transparency at all stages of the ticket-purchase process. The agency’s complaint alleges that after the rule went into effect, StubHub advertised its ticket prices without disclosing the full price.
“Given StubHub’s experience and public support for the rule, I was disappointed to learn that it was allegedly one of the rule’s first major violators,” FTC Chair Andrew Ferguson said in his statement. “[…] StubHub chose to slow-walk compliance with the rule in part because the NFL was about to release its regular-season schedule. The complaint notes that the NFL schedule release is ‘a 99th percentile traffic event’ for StubHub and alleges that executives decided that the competitive advantage from misleading consumers outweighed the risk of being caught.”
The FTC sent a warning letter to StubHub on May 14, 2025, and the company fixed the issue the next day.
The $10 million secured by the FTC will cover StubHub’s three days of noncompliance with the rule and will be used to return “ill-gotten” profits to consumers through refunds of the fees paid to StubHub, Ferguson wrote.
“We have long supported all-in pricing because it provides clarity for fans,” a StubHub spokesperson said in a statement to TechCrunch. “This settlement covers a limited number of transactions, spanning just three days in May 2025, where some listings on our site may have displayed ticket prices exclusive of fees. While we strongly disagree with the FTC’s view of the case, we are addressing their concerns by refunding a portion of those buyers’ fees.”
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