YouTube Premium's price goes up to $15.99 in June - but you can save $32 with one change

2026-04-10 | original

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Why This Matters

YouTube Premium is increasing its subscription prices across all plans, impacting both new and existing users. This price hike reflects broader trends in streaming service costs and highlights the importance for consumers to explore cost-saving options like annual subscriptions or direct sign-ups. The change underscores the ongoing challenge of balancing content quality and affordability in the streaming industry.

Key Takeaways

YouTube Premium prices are rising by $2 to $4 per month for all plans.
Subscribers can save money by switching to annual plans or signing up directly through YouTube.
Price increases are part of a broader trend among streaming services to boost revenue.

Elyse Betters Picaro / ZDNET

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ZDNET's key takeaways

YouTube is raising prices by $2 to $4 a month.

The increase applies to all monthly subscriptions and the annual plan.

This is just the latest move among streaming services to boost prices.

Do you subscribe to YouTube Premium? If so, you'll soon be paying premium prices to watch your favorite videos.

Both new and existing subscribers are getting socked by higher price tags due to go into effect with the June billing cycle. The sign-up page for YouTube Premium reveals the gory details. But here are the increases for each plan:

Lite plan: $8.99 per month, up from $7.99.

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