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Majority of Australian kids are still on banned social media platforms, study finds

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Why This Matters

The Australian social media ban for children under 16 appears to be largely ineffective, with a majority of kids still maintaining active accounts and easily circumventing restrictions. This raises concerns about the practicality of such bans and their impact on children's wellbeing, prompting questions about their overall efficacy in protecting minors online. The findings highlight the need for more comprehensive strategies to address online safety for youth in the digital age.

Key Takeaways

Many countries are pursuing social media bans for anyone under 16, but a recent poll is putting the effectiveness of such laws into question. The Molly Rose Foundation, a charity organization that focuses on preventing online harm, recently published a study that polled 1,050 Australian children between ages 12 and 15 in March. The study's results showed that 61 percent of those between 12 and 15 who previously had access to affected social media platforms still have one or more active accounts.

Australia made a first-in-the-world decision to ban social media for those under 16 years old, beginning on December 10. While it's only been a few months since the ban went into effect, the foundation's poll concluded that the ban doesn't have a "clear positive or negative impact on children’s wellbeing." The study also noted that 70 percent of children trying to get on restricted platforms said that it was easy to get around the ban.

"These results raise major questions about the effectiveness of Australia’s social media ban and show it would be a high stakes gamble for the UK to follow suit now," Andy Burrows, the CEO of the Molly Rose Foundation, said in a statement.

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The Australian government has also published its own findings in March that examined how social media platforms are complying with the ban. According to the government's report, Snap, TikTok, Facebook, Instagram and YouTube are currently being investigated for potential non-compliance. The report added that Australia's eSafety agency is finalizing these investigations and will make a decision about enforcement by the middle of 2026. According to the eSafety report, the agency's enforcement powers include issuing infringement notices, seeking court-ordered injunctions and "civil penalties up to A$49.5 million," or around $35 million USD.