On Wednesday, Amazon announced the launch of its new Fire TV Stick HD and Ember Artline televisions, both now available for preorder.
Following the initial release of the first-generation Fire TV Stick HD two years ago, Amazon has created a new model that is its thinnest streaming device to date, the company says. Launched in 2024, the Fire TV Stick HD served as an entry-level device, effectively replacing both the previous Fire TV Stick and the Fire TV Stick Lite. This approach aimed to simplify Amazon’s range of Fire TV streaming devices by consolidating two entry-level options into one.
The new model is around 30% slimmer than the previous one, which could appeal to customers looking for portability without compromising on performance.
Additionally, the Fire TV Stick HD is said to operate around 30% faster, which will help apps load more quickly. It also comes equipped with Wi-Fi 6 and Bluetooth 5.3 for enhanced connectivity.
Image Credits:Amazon
A key feature of the Fire TV Stick HD is Alexa+, Amazon’s AI assistant. Users in the U.S., Canada, and the U.K. can request information about actors, find new shows, and manage smart home devices using voice commands thanks to the AI.
Amazon is also introducing a new “Adaptive Display” setting for the HD model, designed to enhance accessibility by making text, menus, and content more visible and easier to navigate. The feature will increase the size of smaller elements like text and menus while scaling up the artwork so everything feels more balanced. Customers can pick from different size options to tailor their viewing experience. This will launch in the coming months, Amazon says.
The Fire TV Stick HD is priced at $34.99 and is currently available for preorder. It’s set to ship on April 29 in Canada, Mexico, the U.S., the U.K., Japan, Australia, and New Zealand.
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