GoKawiilWhen Amazon introduced the Ember Artline TVs in January, it didn’t have a specific date of availability to share. Now, the company is ready to supply the details: Pre-orders open today, and units ship on April 22 in the US and Canada, “with the UK and Germany to follow.” The company also announced a new version of its Fire TV Stick HD this morning, as well as some new features for its Fire TV software.
For those who don’t remember offhand, the Ember Artline is basically Amazon’s answer to Samsung’s Frame TV. It’s a matte, 4K QLED panel that can double as artwork when you’re not watching TV, and to that end, Amazon is including more than 2,000 pieces of art for free. That’s also part of the Fire TV package that comes on the new Fire TV Stick HD, so you don’t necessarily need an Ember Artline to access them.
In its press release, Amazon said “Our collection spans artistic movements and includes Impressionist classics by Monet, Degas, and Renoir, alongside contemporary works of street art, murals, mixed media, and photography. Customers also have access to 60 exclusive motion video pieces commissioned by documentary filmmaker Sam Nuttmann, who traveled the world capturing landscape and wildlife scenes.”
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To make it easier to match the Ember Artline to your room’s decor, there are 10 frame color options to choose from, and the varieties I saw (a faux wood grain and a muted teal metallic finish) looked quite pleasant. If you really want some help finding artwork that will fit your space, Amazon’s “Match the room” feature might come in handy.
A person holding up a phone taking photos of a room with an Ember Artline TV on the wall. (Amazon)
At a recent demo, I watched as the company’s representatives scanned a QR code from the TV to pull up the tool on their phone. There, they took three photos of the environment (surrounding walls and furniture, for example) and the system generated suggested pieces of art from the gallery. Using the TV remote, they were then able to choose from the recommendations on the big screen.
In my brief experience, the suggestions were typically quite good at matching the vibe, while offering a variety of styles (geometric, landscapes, modern etc) each time. According to the press release, “the AI tool will suggest artwork from our collection based on the room's colors, overall style, and any recurring themes in their existing artwork, including nature or travel photography.”
If you’d like a more personal touch, you can showcase your own photos instead by connecting your Amazon Photos account. You can also ask Alexa+ to
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