GoKawiilEveryone said AI would kill apps. Instead, new app launches are soaring.
According to a new analysis from market intelligence provider Appfigures, worldwide app releases in the first quarter of 2026 were up 60% year-over-year across both Apple’s App Store and Google Play. That percentage was an even higher 80% when looking at the iOS App Store alone. In April 2026 so far, the total number of app releases is up 104% across both stores compared to the same time last year, and up 89% on iOS.
As Apple’s Senior Vice President of Worldwide Marketing, Greg “Joz” Joswiak, quipped In a recent interview: rumors of the App Store’s death in the AI age “may have been greatly exaggerated.”
Image Credits:Appfigures
These findings come amid concerns that the rise of AI chatbots and agents would ultimately see users turning away from apps — a theory that’s already being floated by those in the industry, like Nothing CEO Carl Pei, who is focused on building a smartphone for the AI era. The New York Times also reported last year on the potential for new computing platforms to eclipse the smartphone, like smart glasses, ambient computing devices, or reimagined smartwatches with AI features.
OpenAI is even working on an AI hardware device with famed Apple designer Jony Ive.
But there’s another possibility, too: AI will make it easier for anyone to create apps, driving a rebirth of the App Store. The new app gold rush could be led by creators who have ideas but not the technical skills to design mobile software.
Appfigures’ data indicates that certain categories of apps are seeing more new releases than others.
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