Best Pillow for Every Sleeper in 2025

A recent CNET survey found that six in 10 US adults are willing to invest in their bed setup to get a better night's sleep. While using a good mattress is part of the battle, getting the right pillow is one of the best and most affordable ways to upgrade your sleep setup. The perfect pillow will give you proper alignment and keep you cool if you're a hot sleeper. Plus, the choices are endless: There are budget-friendly, shredded foam fill, down-alternative and many other pillow options. We've tested a variety and found the best ones for different needs. The pillow market is crowded, so it’s important to carefully choose one that best suits your individual needs. After testing and sleeping on numerous pillow brands, CNET's sleep experts curated this list of the best pillows money can buy. We also provide a breakdown of different pillow materials to help you understand what to consider when choosing one. Plus, in addition to our own hands-on (heads-on?) impressions and recommendations, ... Read full article.