GoKawiilA report yesterday suggested that we may be seeing a succession of Apple Ultra products, including the upcoming folding iPhone and an M6-powered MacBook. So far, of course, we’ve only seen the branding used for an Apple Watch.
It may potentially be pointing to a new tier of Apple products across almost the company’s entire range of devices, and to me that would make sense for both the company and its customers …
The iPhone Fold → iPhone Ultra
The first indication of this was the rumored branding of the company’s upcoming foldable iPhone. The placeholder name we’ve all been using for the device was the iPhone Fold, but a leaker suggested that Apple will actually brand it as the iPhone Ultra.
Bloomberg’s Mark Gurman was the first to suggest the branding a couple of months ago, with Digital Chat Station also reported having heard the same rumor in respect of the folding iPhone. This was subsequently backed by another leaker, Instant Digital.
None of this makes it certain, as sometimes leakers hear rumors from the same sources and other times will post based in part on previous reporting. At this point, however, it does appear more likely than not.
New-design MacBook Pro → MacBook Ultra
We’ve long been expecting the upcoming M6 MacBook Pro to have both an OLED screen and a complete redesign with a sleeker form factor. However, a Macworld report said that Apple will be bringing the Ultra branding to the Mac as well.
That appears to suggest that the redesigned MacBook will be branded as the MacBook Ultra – and that would be consistent with Gurman’s view that the Ultra branding won’t be limited to the folding iPhone.
Apple has been experimenting with models
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