GoKawiilAmazon's Prime Day sale is one of the biggest shopping events of the year. But for 2026, Amazon is shifting the dates of its annual sale, the company confirmed in an announcement on Wednesday.
While the online retailer hasn't revealed the exact dates, it confirmed that it's moving the event from July to June, which means you'll be able to get your hands on some incredible deals that much faster -- a big win if you didn't get everything on your wish list during the company's Big Spring Sale. But it also leaves you less time to budget and less time for competitors to plan any concurrent sales, as many have done during past Prime Day events. In its announcement, Amazon said the June Prime Day will take place "in 26 countries."
This will be the first time in a while that Amazon is holding its summer Prime Day event so early. For the past several years, Prime Day has landed right after July Fourth sales. Competitors like Best Buy and Walmart usually run competing sales, so it's possible that other major retailers will scramble to get ready for an earlier June date. However, July is a good time to promote back-to-school gear, and so companies may not find it worth chasing Amazon's Prime Day itinerary, at least for 2026. We'll keep you posted when we learn more.
Prime Day has traditionally been held in July, starting in 2015. However, this wouldn't be the first shift we've seen. In 2020, it was pushed to October due to COVID-19; in the following year, in 2021, the event took place in June. In 2022, the retailer had events in both July and October. In fact, the retailer extended the 48-hour sale to four full days last year, which means we could see a similar plan roll out this year, too.
While you don't have to be a Prime member to shop during the sale, many of the best Prime Day deals have previously been exclusive to Prime members. If you've considered signing up for a Prime membership, this may be the time. Prime membership comes with a lot of perks.
We'll keep this page updated with all the latest news on Prime Day 2026, so check back soon.
Should you wait for Prime Day before buying anything?
Prime Day is a great time to buy those big-ticket items, like TVs, e-bikes, and outdoor equipment like grills. If you're in need of one of these beforehand, then you may not be able to wait, and there are some pretty strong deals on these leading up to any event. Prime Day often has better deals than even Black Friday, so it's worth holding out for the sale if you can.
What is going to be on sale throughout Prime Day?
A lot! Last year, Prime Day featured over 100,000 deals, and while a lot of them were small discounts on tiny products, many of them were great deals on those larger items mentioned above. The biggest deals will be on TVs, laptops, e-bikes and vacuums (especially robo vacs), as well as power stations and grills for the outdoors.