GoKawiilNetflix is rolling out an overhaul of its iPhone app today, as previously announced, with a redesign centered around a vertical video feed called ‘Clips.’ Here’s what’s new.
Netflix’s iPhone app changes navigation design, adds vertical video feed
Per Netflix’s press release:
We’re rolling out a new mobile experience that makes it faster, easier, and more fun to find something you’ll love to watch, listen to, or play. Last year, we updated our TV experience for the first time in more than a decade. Now we’re bringing that same focus on simplicity and delight to mobile. The new design puts what you care about front and center, with streamlined navigation and a visual, vertical discovery experience that feels right at home on your phone.
The navigation bar at the top of the app has been expanded to feature more options than ever. And the bottom tab bar similarly has been revamped, dropping the ‘New & Hot’ tab and adding dedicated tabs for ‘Search’ and ‘Clips.’
‘Clips’ is Netflix’s new vertical video feed in the iPhone app, and the single biggest change in today’s redesign.
‘Clips’ is Netflix’s new vertical video feed
Per the press release: ”Think of ‘Clips’ as a personalized highlight reel that helps you decide what to watch or play next, without endless scrolling.”
Here are the three main ways users might benefit from Clips:
Add to ‘My List’: See something you like? Add movies and shows straight to your list from the feed.
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