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Is corporate sustainability dead?

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Why This Matters

Despite political and public scrutiny, corporate sustainability efforts are still evolving and gaining momentum, highlighting the ongoing importance of responsible practices in the tech industry. These shifts demonstrate that companies are committed to sustainability even in challenging environments, which can influence consumer trust and long-term viability.

Key Takeaways

How these six companies changed their sustainability approach in the last year. In this political climate, corporate sustainability initiatives are not always a popular topic of conversation. But even though they are less visible, with companies greenhushing, sustainability commitments and actions are continuing—and in some cases growing. We asked our Fast Company Impact Council members how their approaches to sustainability have changed in the last year. Six leaders shared positive changes and thoughtful tactics their companies were taking. Some efforts are internal, some are external. But all are intentional.