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20 leaders: Data or gut instinct?

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Why This Matters

This article highlights the ongoing debate between relying on data versus gut instinct in business decision-making, emphasizing the importance of balancing both approaches. For the tech industry and consumers, understanding this balance can lead to more informed and agile strategies in a rapidly evolving landscape. Recognizing when to trust data or intuition can enhance innovation, efficiency, and competitive advantage.

Key Takeaways

How to choose one approach or the other for decision-making. Data is increasingly available on almost every aspect of business: market research, sales, social media, financial metrics. But just because it’s available, should it be used for all decision-making? We asked our Fast Company Impact Council how they balance data-driven decision-making with their gut instinct. The answers may surprise you.