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Temperatures are rising, and prices are dropping. Amazon's annual Prime Day event is coming soon, and the retailer just confirmed a major timeline bump. Early rumors from Bloomberg reports indicated that Amazon would shift its deal event up to June from its traditional July slot. Amazon just confirmed that Prime Day will return in June, though it did not confirm any specific dates.
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Since ZDNET spends hours upon hours testing the latest and greatest tech, gadgets, and more, sale events are important to us. Our team of experts has a background in many tech disciplines, from hardware to software to AI and beyond, and we scout major shopping events like Prime Day to help source the best savings for our readers.
Here's what we know so far about Amazon's June Prime Day event.
Is Prime Day earlier this year?
Yes, Amazon announced the return of a June Prime Day on April 30, which confirmed early reports from Bloomberg and hits on Amazon's own seller central platform. Prime Day is moving from July to June this year.
Ahead of the April memo, Amazon's Seller Central page outlined that early deal submissions for the event began as early as March 24, 2026. Final deal submissions are slated for May 26. Since Amazon typically announces its sales dates about a month out from its start, I anticipate that Prime Day 2026 will fall around the end of June.
When is Prime Day 2026?
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