GoKawiilAdidas’s head of innovation unpacks how a shoe that weighs less than a bar of soap helped break two world records at the London Marathon. When Kenya’s Sabastian Sawe crossed the finish line at the London Marathon on April 26, an Adidas attendant was waiting on the sidelines to collect his shoes. The attendant wrote Sawe’s record-breaking time, 1:59.30, on the side of the shoes, waited for him to take some photos with them, and then whisked them off to Adidas’s archives in Herzogenaurach, Germany.
How Adidas made Sabastian Sawe’s world-record-setting, 97-gram ‘supershoe’
Why This Matters
Adidas's innovative 'supershoe,' weighing less than a bar of soap, played a crucial role in setting two world records at the London Marathon. This highlights the ongoing advancements in sports technology that can significantly enhance athletic performance. Such innovations are shaping the future of competitive sports and consumer athletic gear alike.
Key Takeaways
- The 'supershoe' weighs less than a bar of soap, showcasing advanced lightweight materials.
- It contributed to Sabastian Sawe's world record at the London Marathon.
- Adidas's focus on innovation continues to push the boundaries of athletic performance technology.
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