How Adidas became cool again

Everyone remembers when Adidas dropped Kanye. Almost nobody noticed when they started winning without him, until suddenly they were everywhere again. After losing an estimated $1.7 billion in annual Yeezy revenue, Adidas leaned into its own heritage instead of chasing clout. On this episode of FC Explains, we dive into the comeback, from Oasis fans […] Everyone remembers when Adidas dropped Kanye. Almost nobody noticed when they started winning without him, until suddenly they were everywhere again. After losing an estimated $1.7 billion in annual Yeezy revenue, Adidas leaned into its own heritage instead of chasing clout.