GoKawiilOpenAI is ready to target free users of its services with advertisements around the web, based on what it knows about them.
On Thursday, OpenAI sent an email to users laying out major changes to the AI company’s privacy policy in the US. “We’ll now use cookies to promote OpenAI products and services on other websites,” reads the email sent on April 30. “This does not impact your conversations in ChatGPT. Your conversations with ChatGPT are private and are not shared with marketing partners.” Cookies store information in users’ browsers as they explore the web.
Chats with the bot aren’t shared with third parties. Even so, details OpenAI collects as users interact with its services may soon be used to market those same services, like ChatGPT, outside the platform. This appears to be targeted at converting free users (WIRED found that marketing settings were “on” by default) and seeing how effective its ads are at conversions.
The move comes as OpenAI looks to expand its own advertising network inside ChatGPT. The company started rolling out ads at the bottom of ChatGPT outputs this February for US users. Competitors like Google are exploring how ads can be woven into the user experience of generative AI tools and features.
"Nothing about our policy of not sharing people’s conversations or other private user content with advertisers has changed,” says OpenAI spokesperson Taya Christianson. “Like many companies, OpenAI works with select marketing partners to help people learn about our products on third-party websites and apps, and we updated our privacy policy to clarify how this works. We do not share your conversations with these marketing partners. To make OpenAI marketing efforts more relevant and measure their effectiveness, we may share limited identifiers, such as cookie IDs or device IDs, and users can opt out at any time in settings."
To help you better understand what recently changed, WIRED compared the new privacy policy to a previous version saved from OpenAI’s website earlier this month. The biggest change revolves around how your data is shared for marketing purposes.
Courtesy of Reece Rogers
Data Usage Now Includes Third-Party Promotions
In the “Disclosure of Personal Data” section, OpenAI expanded the paragraph detailing how it discloses personal data. OpenAI now says it may share “limited information” with partners to promote services like ChatGPT and Codex off of OpenAI’s platforms.
The company details this change in a new help page. It says it might send identifiers, such as users’ email addresses or cookie IDs, to advertising platforms. That way, OpenAI can check whether users have taken specific actions—like signing up for its Codex tool after they get shown an ad for it on Instagram.
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