GoKawiilOpinions expressed by Entrepreneur contributors are their own.
Key Takeaways Recognize your company’s growth plateau before your KPIs turn red.
Transform your go-to-market motion for the market you’re not reaching.
Rebuild your executive team — again and again, as many times as necessary.
Like AI, humans need context. Communicate with boring consistency.
Be bold, even when you don’t know what’s next.
Growing a company is a challenge that scales quickly in difficulty. Building from zero to $25 million in revenue is not easy, but many companies and leaders manage it. Scaling from $50 million to $200 million is substantially harder. And crossing the next thresholds — growing from $200 million toward $1 billion, for example — is so hard to do that of the roughly 225,000 companies founded in the last 20 years, fewer than 15 crossed the $1 billion revenue threshold.
However, there is one thing in common that each new step requires, and it’s something many founders and CEOs resist, especially as their companies really begin to thrive: To reach the next level, you have to tear up the playbook that got you there in the first place.
In my career, I’ve led through this evolution at every stage of growth, joining a team to take Omniture from startup to $1.8 billion acquisition by Adobe, then scaling the revenue from hundreds of millions to $3.5 billion at Adobe, and now driving the same trajectory at BambooHR. Sustained growth at scale doesn’t come from optimizing what’s working now. It comes from rebuilding the company for the future, not once, but multiple times. It means transforming go-to-market motions, rebuilding executive teams, re-architecting organizational structures and evolving product vision.
The companies that succeed at scale are those that can evolve their systems and people as fast as they evolve their product. Here’s what I’ve learned about when and how to rebuild to get to the next stage.
... continue reading