What five years of data tells us about lasting relationships

Finding 01

Meat eaters stay in relationships 40% longer

Members who identified as meat eaters had a median return time of 26.3 months, compared to 18.7 months for vegans and vegetarians — a difference of 7.6 months, or roughly 40%. At the top of the distribution, the gap widens further: the top quartile of meat eaters stayed off the platform for an average of 41 months, versus 28 months for the equivalent vegan/vegetarian cohort.

The finding held across every geographic region we tested and remained significant at p < 0.001 after controlling for age, gender, income, and country. We ran robustness checks excluding short-term returns (<90 days) and members with only one relationship cycle — the effect persisted in both cases. This was the largest effect size of any variable we tested.

p < 0.001 — significant across all demographic controls