GoKawiilGoogle is reshaping its health portfolio with three announcements on Thursday that signal a clear shift from hardware-led tracking to software-driven coaching.
There's a new fitness tracker, a rebranded app and an AI health coach that's graduating from beta. Not all of it will land as welcome news (especially for longtime Fitbit users), but together, it's a clear signal of where Google thinks health tech is headed next.
New hardware: The Fitbit Air
Google's newest wearable is the Fitbit Air, a $100 screenless fitness band and a direct play at the growing category of training-focused trackers like the Whoop band. There's no display, no notifications and no time-telling, just passive health tracking while the app decodes all that data to figure out your personalized fitness plan.
The Fitbit Air has a removable sensor below the band. Google
The band is just the entry point. The bigger play is its access to the Google Health Premium subscription ($10 per month or $100 per year, with three months included). This now includes Google's Health Coach, an always-on AI concierge that translates all that data into a game plan.
The Fitbit Air works with both iOS and Android, is available for preorder on Thursday and hits stores on May 26. A Stephen Curry special edition is also available for $130.
Fitbit Air first look here.
The secret weapon: Google Health Coach
Google's AI health coach has been in public preview inside the Fitbit app since October and is now rolling out to all Google Health Premium subscribers. Built on Gemini, it turns health data into personalized fitness plans, recovery guidance and sleep insights, surfacing recommendations without prompting.
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