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Where competitive advantage lives in the agentic era

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Why This Matters

This article highlights the importance of advanced process intelligence and contextual understanding in leveraging AI for competitive advantage. As access to foundational models becomes ubiquitous, the real differentiator lies in how organizations reimagine and implement AI-driven workflows, making this a critical consideration for businesses aiming to stay ahead. For consumers, this underscores the evolving landscape of AI capabilities and the need for companies to innovate beyond basic automation to deliver more intelligent solutions.

Key Takeaways

Go deep and focus on where the work gets messy. Judgment is scarce in the age of agentic AI. Access is not scarce, and nearly every enterprise can now reach the same frontier models. Yes, automation is the starting line, but reimagining end-to-end processes and having context–rich process intelligence are how you get ROI from artificial intelligence. And that is incredibly hard to build overnight.