GoKawiilA new Apple TV 4K is rumored to launch this fall with AI support, and the latest Netflix feature offers a helpful example of how AI might benefit the Apple TV.
Apple Intelligence is rumored to hit Apple TV 4K next, and new Netflix feature shows its potential
Apple has long been rumored to be preparing new Apple TV 4K hardware. It was originally expected in late 2025, but reportedly is delayed until Siri’s AI upgrades arrive in iOS 27 this fall.
One upgrade expected in the Apple TV 4K is a more powerful chip to enable Apple Intelligence support.
Apple Intelligence is currently offered across iPhone, iPad, Mac, Apple Watch, and Vision Pro—but not Apple TV 4K.
And a new Netflix feature—AI-powered voice search—offers an example of what Apple Intelligence might enable on Apple TV 4K.
Netflix is testing AI-powered voice search feature
Janko Roettgers is one the few Netflix users who currently have advance access to AI-powered voice search.
And after early testing, he calls it “remarkable.” Roettgers writes at The Verge:
Playing with the feature for a few days, I was impressed by its ability to find relevant picks for a wide variety of requests, ranging from the rather obvious (“date night movies from the ’80s” served up The Breakfast Club) to the very specific (“I like the music of Brian Eno, what should I watch” resulted in a suggestion for Abstract: The Art of Design). I stress-tested the feature more than people usually would during day-to-day use, but it was able to make solid recommendations in response to unusual requests. I honestly thought asking for “fun kids TV shows about death” wouldn’t get me any results. Instead, it served up A Series of Unfortunate Events and Raising Dion, which both were on point. “I had too much coffee today, what should I watch” resulted in Netflix suggesting a “laid-back” Sheng Wang comedy special and the Headspace Guide to Sleep. When I simply said “hurt people hurt people,” the Netflix app responded with “Hurt people do hurt people. Here are some of the stories behind that,” followed by recommendations for 13 Reasons Why and It’s Okay to Not Be Okay.
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