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Verizon quietly updates its most expensive plan, but not necessarily for the better

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Why This Matters

Verizon has subtly increased the price of its Unlimited Ultimate plan by $5 but added free perks like Verizon Family Plus and Identity Secure, which together are valued at around $15. This move reflects a broader industry trend of carriers raising prices while bundling less essential features to justify the increase, impacting consumers by making plans appear more attractive but not necessarily more valuable. For most users, sticking with existing plans may be more cost-effective unless these added perks are particularly useful.

Key Takeaways

Joe Maring / Android Authority

TL;DR Verizon has quietly updated its Unlimited Ultimate plan, raising the price by about $5.

The new plan is largely the same as before, though it does add Verizon Family Plus and Identity Secure as free perks.

For most users, we’d recommend sticking with your existing plan, unless you really need those extra (relatively niche) features.

While Verizon has become more aggressive with pricing recently, thanks to its 4-line unlimited entry-level plan for $100 a month, it hasn’t actually changed its core plans much for a while now. That changes today, as it seems Verizon has quietly updated its Unlimited Ultimate plan.

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The new Unlimited Ultimate plan raises pricing by $5, though existing Ultimate customers won’t see a change here thanks to the existing 3-year price lock. Aside from a price increase, the plan also adds Verizon Family Plus and Identity Secure as free perks.

For those who don’t know, the former feature lets users set limits, supervise screen time, get roadside assistance, and much more. The latter security feature provides a secure folder, social media monitoring, a password manager, and a few other security features.

The total value of these features is about $15 a month, which means you’re technically paying $10 less than you would if you added these features to the older Unlimited plan. That said, neither of these features are absolutely must-haves, and there are cheaper alternatives out there.

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