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Apple expands environmental initiatives in India with new partnerships

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Why This Matters

Apple's expanded environmental initiatives in India highlight its commitment to sustainable growth and ecological responsibility, which can influence industry standards and encourage other tech companies to invest in green projects. These efforts not only support India's renewable energy and waste management goals but also demonstrate how global corporations can play a pivotal role in local environmental solutions, benefiting consumers and communities alike.

Key Takeaways

Apple announced today an expansion of its environmental initiatives in India, with three projects focused on clean energy, plastic pollution, and green entrepreneurship. Here are the details.

Apple’s international environmental push continues

As 9to5Mac readers know, India has seen greater focus from Apple in recent years, with the company investing more in manufacturing, retail, and services in the country.

Today, Apple announced a fresh investment in renewable energy infrastructure in India, through a partnership with CleanMax, “one of the country’s leading renewable energy developers,” according to the company.

As a result, the company will invest roughly $10.6 million to help build out renewable energy capacity in the region:

Apple’s initial investment of INR 100 crore will support the development of more than 150 megawatts of new renewable energy capacity — enough to power an average 150,000 Indian households each year — with opportunity to further expand in the coming years.

Apple notes that while this is a new initiative, the company has worked with CleanMax in the past on rooftop solar projects used to power its offices and retail stores in India with 100% renewable energy.

Additionally, Apple announced a new effort with WWF-India to expand recycling and waste-management initiatives to keep plastic waste from entering local ecosystems.

Apple says the program builds “on WWF-India’s collaboration with waste-management pioneer Saahas Zero Waste in Goa,” where facilities “collect, sort, and recover recyclable materials with full traceability.”

In the press release, Apple says that this new initiative will expand this model to new regions, including Coimbatore, alongside local authorities, communities, and waste workers.

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