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Key Takeaways Several tools and strategies that boast of helping you save time and money actually severely limit your video output. Multitasking during video production — taking on both filming and post-production — comes with a massive cognitive cost and lower-quality output.
Falling into the trap of pursuing an AI-only strategy leaves you with bland, mediocre content.
“Unlimited” video editing subscriptions actually put a real monthly cap on your video output through the fine print in their offers.
Video content is a key element in the marketing strategies of countless businesses — and for good reason.
Nearly 85% of marketers have seen it increase sales. YouTube viewership is higher than ever, with more than 2.5 billion tuning in at least monthly.
However, producing video content at scale is a major challenge for many businesses. Especially since there are hidden barriers that can significantly limit your video content production. (Spoiler alert: They masquerade as productivity-boosting strategies!)
Here are three critical pitfalls to avoid to effectively harness video for your business’s marketing.
1. Multitasking and trying to go it alone
The first major mistake countless businesses make when they get started in video production is trying to go it alone, and making their marketing team members multitask.
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