GoKawiilStephen Radochia / Android Authority
Galaxy AI is one of the more disappointing Samsung developments in recent years. The company’s not alone, as Google and Motorola also struggle to deliver AI features that enhance the user experience. There was a time I thought the AI craze would blow over; the marketplace is usually magic at doing its thing, and I figured AI would only get so many chances to underwhelm before buyers revolted.
Unfortunately, that’s not the case, and companies continue to push new AI features in the name of innovation. Galaxy AI recently received a slate of new functions and upgrades, but I’m still left with a bad taste in my mouth. Samsung keeps going back to the well, almost begging us to find ways to weave AI into our daily user experience, but that’s not how any of this works. I’ve bought into the AI promise for two years now, and I’m tired of pretending Galaxy AI matters.
Is Galaxy AI a reason you'd pay more for a smartphone? 25 votes Sure, I use it everyday, and it adds value. 24 % Absolutely not, Samsung has plenty of work to do. 76 %
The initial sales pitch sounded good
Joe Maring / Android Authority
I remember the Galaxy S25 series not being touted for its significant hardware upgrades, but for its software — specifically, Galaxy AI. I was initially taken in by Samsung’s promises, and it felt like AI was on the verge of fundamentally changing how we use our phones. Now Brief sounded like the generative AI assistant I had been waiting for. I looked forward to it breaking down my day, making helpful suggestions, and improving my overall quality of life.
Samsung also highlighted the multi-modal capabilities of Galaxy AI on the S25 series, thanks to the Snapdragon 8 Elite chipset. My phone could access multiple apps with a single query, so I could pull information from my calendar into an email without having to break it down into multiple steps.
I’ve been disappointed up until now, but I’m not ready to give up hope just yet.
It felt like AI was set to break out from the abstract and into a world where casual users would see some benefit. It all sounded fantastic. And if it worked as advertised, I was willing to forgive Samsung for the relatively lackluster hardware improvements. We grossly overestimate how much power our smartphones need, and if Samsung could provide a genuinely different experience, I wouldn’t need the other bells and whistles.
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