GoKawiilRyan Haines / Android Authority
TL;DR Spotify is cutting subscription prices by 30% in a key market with an estimated 70 million users.
This price cut reverses last year’s price hike.
It comes just months after a $1 hike in the US and right around the time Spotify is exploring a similar price hike in Ireland.
It’s not uncommon for service providers, such as Spotify, to hike subscription prices without prior notice. After staying at $12 a month for about a year and a half, Spotify recently increased its monthly prices in the US to $13 for the Standard tier. The UK and Europe also saw a £1/€1 price hike last year, and a similar hike is planned for other regions, including Ireland.
But in a surprising turn of events, Spotify appears to be reducing its prices by roughly 30% in another key market.
Don’t want to miss the best from Android Authority? Set us as a favorite source in Google Discover to never miss our latest exclusive reports, expert analysis, and much more.
to never miss our latest exclusive reports, expert analysis, and much more. You can also set us as a preferred source in Google Search by clicking the button below.
Spotify recently revised its pricing in India, where the cost of the monthly Standard Plan has been reduced from Rs. 199 ($2.08) to Rs. 139 ($1.49) a month. While that’s already too attractive when compared to what subscribers pay in the US or some other parts of the world, Spotify is also offering a limited-time introductory offer that slashes the price even further to Rs. 99 ($1.03) for the first three months, even though the offer is only available for first-time subscribers.
How about putting those prices in perspective to the US price hike?
... continue reading