GoKawiilMeta just launched a brand new iPhone app called Instants. Built around ephemeral photo sharing, the new social media app is also the latest Instagram feature. Here’s what it does.
Instants is both a standalone iPhone app and feature inside of Instagram
Meta describes Instants as “a new way to share in the moment – with spontaneous, unfiltered photos– with friends.”
Here’s the high level description of the new app and feature from Meta:
Instants are ephemeral to viewers, but are saved in your archive for up to a year and can be reshared as a recap to Stories. Friends can react and reply, with replies going straight to DMs. There’s also an Instants companion app for quicker camera access. Full Teen Accounts and Family Center protections apply, including shared time limits, Sleep Mode, and parental supervision.
Why is Meta launching a new iPhone app and Instagram feature around ephemeral photo sharing? The company explains that it wants to push on organic social sharing.
We want to make it easier to share in the moment with friends — so we’re introducing Instants, a new way to share casual, everyday photos that disappear after your friends view them. Instants live in the bottom right corner of your Instagram inbox, and with a simple tap of the camera, you can share photos with close friends or mutuals (followers you follow back). No edits, no pressure, just life as it happens.
Here’s how the new Instants feature on Instagram works
Next, Meta details five ways to use the new Instants feature and app:
Go to your Instagram inbox and tap the mini stack of photos at the bottom right corner.
... continue reading