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Apple @ Work Podcast: How NeXT built the foundation for Apple in the enterprise

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Why This Matters

This episode highlights how NeXT, under Steve Jobs' leadership, laid the groundwork for Apple's future enterprise success, emphasizing the importance of innovation and strategic vision in tech development. Understanding this history helps industry professionals appreciate the roots of Apple's enterprise solutions and the enduring influence of foundational technologies. For consumers and businesses alike, it underscores the significance of visionary leadership in shaping impactful tech ecosystems.

Key Takeaways

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In this episode of Apple @ Work, I am joined by Geoffrey Cain, author of Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary. We talk about the book, how Steve became a leader at NeXT, and how the foundation that was built during this period led to Apple’s enterprise success in 2026.

Listen to Past Episodes