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The Zuckerbergs Are Hiring a Lifeguard but Calling It a ‘Beach Water Person’

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Why This Matters

The Zuckerberg family's unconventional job title of 'beach water person' highlights how tech elites often adopt unique or playful terminology for roles, reflecting a broader trend of blending leisure with traditional responsibilities. This choice underscores the influence of personal branding and lifestyle branding in the tech industry, impacting how roles are perceived and marketed to consumers and potential employees alike.

Key Takeaways

Meta CEO Mark Zuckerberg and his wife Priscilla Chan are hiring a seasonal, on-call “beach water person” based in Kauai, Hawaii, where the family owns a sprawling compound, according to a new job listing on Greenhouse associated with West 10, the Zuckerberg family office.

This is an interesting choice for a job title, because according to the job description, the primary duties of this “beach water person” include serving as a “beach lifeguard” and “pool lifeguard.” In other words, being a lifeguard.

The job listing also mentions serving as a “boat deckhand” and names a few additional duties related to water activities, such as instructing “stand-up paddleboarding (SUP), canoe paddling, snorkeling, and other ocean-based activities.” These, however, come after the water safety duties in the job description.

Got a Tip? Got a tip? Are you a current or former employee of the Zuckerberg-Chan family? We'd like to hear from you. Using a nonwork phone or computer, contact the reporter securely on Signal at carolinehaskins.61.

This position easily could have been called “pool/beach lifeguard” or simply “lifeguard.” For the sake of comprehensiveness, “pool/beach lifeguard and boat deckhand” would have also worked. Alternatively, the Zuckerbergs could have chosen “beach/pool attendant,” a job title roughly synonymous with lifeguard that could reasonably be interpreted as encompassing extra duties associated with leisure, such as tending to a boat or teaching people how to paddleboard.

Arguably, any of these options would have provided more clarity than “beach water person,” which does not appear to correspond with a job title anywhere else in the English-speaking world.

WIRED did not immediately hear back from representatives of the Zuckerberg family. Lacking a human to speak with, we decided to ask Meta’s AI chatbot, “What is a ‘beach water person’?”

“‘Beach water person’ would just mean someone who loves being in/near the ocean,” the chatbot said. “The word for that is thalassophile—‘a person who loves the seas and oceans.’” OK!