GoKawiilAhead of Apple’s annual developer conference next month, Apple has shared an update on how the App Store serves users and developers alike with numerous protections.
Apple explains how the App Store prevents harm to users and developers
Today Apple has published a lengthy overview of the steps it takes to protect users and developers from harm. It says the App Store now welcomes over 850 million weekly visitors across 175 storefronts.
As the company puts it, this effort takes continuous improvement and innovation. Per the press release:
As the digital landscape expands, malicious actors continue to evolve their methods, often using deceptive tactics to target consumers and legitimate businesses. To outpace these challenges, Apple continuously improves its multilayered defenses, leveraging a combination of expert human review and advanced machine learning technologies to detect and stop malicious activity.
Here are some of the key data points covering 2025 alone:
Apple prevented over $2.2 billion in potentially fraudulent transactions
Blocked bad actors from distributing malicious software by rejecting over 2 million problematic app submissions
Apple’s systems successfully rejected 1.1 billion fraudulent customer account creations
Deactivated 40.4 million customer accounts for fraud and abuse
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